ALEJANDRA GUZMAN
social media manager & strategist
THE RECEIPTS ARE IN THE BAG
Increase in sales by 1,161%.
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Over 6.4 million views combined.
Grew platforms by 75% to 92% within 3 to 6 months.
99.8% new audience reach.
138 K interactions.
1.2 million community management
CAMPAIGNS
Sports Research
From idea to impact, Alejandra led a social team for Sports Research’s Hydrate Campaign, generating 1.3 M views and driving a 1,161% increase in sales.
Lovisa
Alejandra built the bridge between brand and audience, translating Lovisa’s in-store piercing experience into relatable, best-friend-style content that continues to be the top-performing TikTok, inspiring the team.
958 K views, 4.8 K saves, 428 comments, 54 K likes, 4,000 new followers, and an increase in foot traffic.
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IN-HOUSE CONTENT / UGC
on-camera presence
Honest Beauty Blush
Reached 79.4% of non-followers. Demonstrated product and how to use the product. Honest Beauty shared on their platform.
Get Ready With Me
4.4 M views. 83K shares. Increased engagement to 103%
Lovisa Days of the Week
1.1M views, top-performing video on Lovisa's TikTok account. 527 saves, 23 comments, 4.8 K likes, and led to 800 new followers.
Souvenier Haul
36.6K views. Led to community building through product interest.
Hairstyle for Running
Utilized personality and editing style to demonstrate a hair tutorial featuring products like Tresemme.
Happy and Healthy Podcast Clip
900 K views. Implementing captions for better engagement, increased retention, and inclusivity for the hard of hearing.
Arm & Hammer Cat Litter
Outperformed on Arm and Hammer's socials by 85%. ROI: 20%. Established a recurring relationship with the brand.
Honest Beauty x Target Campaign
872 K views. ROI: 14%.
Mother's Day Story
1 M views. 151 saves. Demonstrates Photoshop skills.
About Me
Where passion meets community and virality, Alejandra is a dynamic leader and creative within the beauty and lifestyle industry.
She expertly captures audiences' attention through hooks, aesthetics, trending sounds, graphic design, and powerful storytelling while fostering trust and building a loyal community and partnerships. She utilizes her background in content creation to lead a team of content creators.
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​By seamlessly blending trends, her cultural insights, and pop culture references, Alejandra creates content strategies that resonate deeply with audiences and elevate brand presence, purpose, and mission. She understands the power of community and strategizes how to increase and nurture it.
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Personal Social Media Metrics:​
Branding
Alejandra understands the importance of branding aesthetics and voice.
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She has effectively planned, organized, and published content on social platforms ensuring a cohesive brand voice, and increasing brand appeal.
Graphic Design
Alejandra utilizes her creativity and graphic design skills to connect with audiences.
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​A "Thank You" post for Happy and Healthy Podcast's Instagram.
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This post reminded the viewers that they may donate to the podcast for business expenses. This post gained 15 monthly supporters.
Social Media + Community Manager
Alejandra has successfully managed social media platforms from 77.2K to nearly half a million followers. Her hands-on management has included crafting compelling content, engaging with followers through comments and direct messages, curating daily stories, creating product links, and much more. Her strategic approach has been instrumental in building vibrant online communities and significantly enhancing brand presence.
Some Brands I've Worked With!
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Team Player + Leader
She knows how to be a good teammate and leader.
Alejandra consistently demonstrates exceptional soft skills—communication, organization, teamwork, and adaptability—ensuring a high level of productivity and a seamless flow within the workspace. Her ability to navigate challenges with ease and foster collaboration contributes significantly to the team's success.
Jeanine Amapola, Influencer and Podcast Host
"Alejandra has been reliable, honest, & a faithful worker of mine for the last 5+ years. She’s professional and kind as well. She gets the work done and does it right!
Nate Thomas, Head of Film Department
"Guzman, the first in her family to earn a high school diploma and attend college, was recommended for the Golden Globes because of her social media skills.
GET TO KNOW ME IN MY EVERYDAY LIFE